David Meerman Scott is a master of the new rules for growing business, spreading ideas and generating attention in our
always-on, Web-driven world. Advance planning is out – speed and agility are IN! Scale and media buying power are no
longer a decisive advantage. Instead, Real-Time is the mindset – and content matters – you are what you publish! Those who can be fearless and put away old strategies and tactics in favor of a new way will reap the rewards.