Mimi is passionate about helping companies drive demand with engaging, user-centric programs. Her innate curiosity has led her to hold roles across marketing, including Digital Marketing, Web Strategy, Product Marketing, Demand Generation and Marketing Operations for a variety of brands such as Bank of America, Adobe and Castlight Health. Mimi has long been an advocate of Account-Based Marketing (ABM), having pioneered the strategy at Castlight Health. She now leads Demandbase’s Digital Marketing efforts and manages a team of fun-loving ABM marketers.