After spending over two decades working in-house with global brands, Brian Greenwald is now the Founder and CEO of bPOZ, Inc., a disruptively innovative business consultancy that created the Benevolent Brand Model.

The Benevolent Brand Model advocates a human-centered approach to brand identity, and messaging, content and creative strategy that helps courageous organizations succeed as impact-driven, character-based businesses.

Brian has extensive experience building and leading video production, creative services and content marketing teams, and believes that the Benevolent Brand Model is best actualized through robust and authentic video story-telling.