Sara Larsen joins Brightcove from Dassault Systèmes, where she most recently served as Vice President, Americas Marketing and Communications. In that role she was responsible for go-to- market activities in the Americas across three sales channels and twelve industry verticals that represent one of the company’s largest markets. Earlier in her career, Larsen held various marketing leadership roles at SAP Americas, including running SAP’s digital marketing initiatives, and at IBM, where she led marketing for IBM’s channels business. Larsen is a graduate of Truman State University and Syracuse University.